September 9, 2025
September marks Life Insurance Awareness Month, a nationwide campaign focused on helping individuals and families better understand the importance of life insurance in ensuring a secure future should a key family member no longer be able to meet financial obligations.
“Life insurance is more than a policy – it’s the ultimate act of caring for loved ones knowing they will be taken care of no matter what,” said Joel Myers, Senior Vice President, Financial Services. “Life Insurance Awareness Month provides an ideal opportunity for individuals to review their coverages with an insurance representative, ask questions and make informed decisions about how best to plan for their financial future.”
In a recent LIMRA survey, 69 percent of life insurance owners say they feel financially secure versus 50 percent of non-owners. The survey also points to opportunities to share more awareness among individuals with a need for life insurance. For example, in the survey, 52 million women say they either need life insurance or more of it. 29 percent of Millennials surveyed feel that, at this time, they can’t personally benefit from life insurance, indicating an opportunity to continued education and awareness.
Throughout September and beyond, COUNTRY Financial representatives will be working with prospects and clients to share educational materials and resources and encourage conversations. This includes ways to understand different policy options to calculating coverage needs.
COUNTRY Financial also will be putting a particular focus on the importance of life insurance to meet critical financial responsibilities. This includes everything from continuing to meet mortgage commitments to sending children to college and handling other important life needs.
COUNTRY Financial representatives also will review different coverage options such as term insurance (coverage for a fixed period) with the ability to factor in payments already made towards any later purchase of permanent insurance for coverage that spans an insured’s entire life.
The company is also continuing to advance efforts to provide clients with less invasive, faster and easier options to purchase life coverage. COUNTRY Financial’s Accelerated Underwriting program is designed to increase policy limits and age ranges for all eligible new business.
In 2024, Forbes ranked COUNTRY Financial as the top life insurance provider in the United States in its edition of “World’s Best Insurance Companies.”
You can learn more about Life Insurance Awareness Month by visiting LIMRA - Navigate With Confidence.
To learn more about life insurance with COUNTRY Financial, please visit Life Insurance - COUNTRY Financial.
COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.